PTE Multiple-Choice:
Read the text and answer the multiple choice question by selecting the correct response. Only one response is correct.
With the real estate market in a slump, many agencies are attempting to develop methods to increase the amount of prospects that are available to the agency. One of these methods and perhaps the best available method is online marketing. Internet marketing for real estate agents provides more potential prospects thus increasing the profitability of the agency.
Many agencies have relied in traditional marketing methods. These can include newspaper advertisements, direct mailing and cold calling. While these methods are satisfactory for reaching the local market, how does the real estate professional reach out to the person who may be relocating to their area?
In any given area of the country there is a movement of people both entering that particular location and moving out of the area. Traditional methods of displaying listings don’t, can’t and won’t reach someone who is interested in moving into an area. If a person is moving out of the area, there has to be a way to show them residences that are available in the area that they are moving into.
The best marketing tool that exists for drawing prospects from outside the traditional area sits on almost every real estate professionals’ desk. Through the power of the computer and the internet, existing listings can be provided to out of town clients. Similarly, out of town listings can be provided to existing clients that are leaving the area.
Question:
To what the real estate agencies have relied in:
A. Power of the computer
B. Movement of people both entering that particular location
C. Traditional marketing methods
D. All of the above
Answer:
C. Traditional marketing methods
